A lending site built as a wayfinding system.
SOHOON Technologies lends across eight programs, and this site shows all of them without turning the front page into a wall of options.
Why a transit map
Because the problem is identical. A person arrives knowing where they want to end up and not which line goes there. A good network diagram does not simplify the network, it makes the choice legible: colour, letter, glyph, interchange, and a clear statement of where each line does not go.
Breadth is a navigation problem
Eight programs is not eight choices. It is four facts and a map. If someone has to read eight pages to find their two, the design failed, not the reader.
Say the cost out loud
Every program on this map has a catch, and every one of them is on its own page in plain words. FHA mortgage insurance does not come off. Non-QM costs more. Jumbo has no agency rules at all.
Numbers are illustrations, and they say so
Nothing on this site is a rate, a quote or an offer. Where a figure appears it is worked arithmetic, labelled, so you can see how the mechanism behaves rather than be sold a price.
Colour carries meaning, so it never travels alone
Each line has a colour, a letter and a dash pattern. Turn the colour off and the map still works. That is not decoration, it is the reason the map is readable.